It’s a thing of beauty for two reasons: First it has a simplistic, chic design with little in the way of branding. Second, we finally might see some serious competition for the iPad. To quote one blog “The Kindle Fire is stuck between e-ink minimalism and gleaming iPad decadence.” In other words, it’s both simple and flashy.
It has a dual-core processor, 512 MB of RAM and a 7-inch, 16-million colour display which lends some of its technology from Anroid devices. Sorry, what? It’s fast enough, has a fancy colour screen and uses technology which people already like.
It is also simple to use. You logon to see a simplistic book shelf and you can easily organise all of your content from there, be it newspapers, magazines, books, music, videos, documents or apps.
The Fire is not just about reading, while page turning is slick and downloads are seamless let’s not forget that as a tablet you can access a mixture of the content you love.
Two words: page freeze. If you buy a reading device you want to be able to read on it. Early reviews are pointing out that the Fire occasionally ‘lags’ when you’re navigating from one page to another.
It’s not an iPad. Many reviews keep banging on about how it’s not as powerful as an iPad. It’s worthwhile reminding ourselves that is in not, in fact, an iPad and if you want more of a powerful toy then the Fire is not for you.
You don’t get a built in camera or microphone and the battery life isn’t amazing.
Do I still want one?
Without doubt, only I’ll be waiting a while yet here in the UK.