The game’s challenge is to stack “complex confectionery’’ against the clock to win points before sharing your score with Facebook friends. Cox’s brand, like the game, communicates a tasty, naughty and hedonistic confectionery experience.
For the publisher the game is a clever piece of social media marketing that is fun, engaging and most crucially: shareable.
The game’s neon blue and pink ‘BUY THE BOOK’ arrow, linking to Amazon, is a nice touch too.
This is good news for those of us who hope for more sophisticated social marketing than tweets that announce the arrival of a new product. I just wish I’d discovered this particular game before my dissertation deadline.