Catch Your Death, the duo’s second novel, has taken the top spot for four weeks and sold 42,000 digital copies in June alone. Since bookselling giant Amazon removed the tag on their novel in the Kindle store, which read: (for fans of Dan Brown and Stieg Larsson), agent Sam Copeland of Rogers, Coleridge and White has secured the pair a six-figure deal with trade publisher Harper Collins.
Kate Bradley, Comminsioning Editor at HarperFiction, secured World Rights for four books from Louise and Mark. Bradley said, “They have done a fantastic job of publishing their own books in the digital space and I’m thrilled that we are going to take them to the next level, both in terms of their ebook profile and in the physical market.”
Harper Fiction have moved quickly to snap up the internet sensations, who had until their Amazon successs been overlooked by traditional publishers. HarperCollins, creators of online author community and slush pile filter Authonomy.com, are savvy with using the internet to find and harness talent.
As Simon Waldman in his digital observation Creative Disruption writes, “Why anticipate the public’s reaction to a work when you can measure it?”
The first book Catch Your Death will be published as a physical edition in early Spring 2012, while the ebook editions will continue to sell online.